Trefoil group to kick off plastics news ask the expert marketing series

Plastics News - Ask the Expert Marketing Series - The New Face-to-Face is Online

MILWAUKEE (June 4, 2020) – Trefoil Group is pleased to kick off the Ask the Expert Marketing Series hosted by Plastics News in a livestream event, airing Tuesday, June 23 at 12 p.m. EST. The presentation, entitled “The New Face-to-Face is Online: Strategies for Improving Your Effectiveness Virtually” will build enthusiasm for the online opportunity and explore how to integrate much needed, but often lacking creativity, engagement and inspiration.

“As conferences and industry events cancelled and company travel came to a standstill in March, we immediately feared the impact on relationship building and sales,” said Mary Scheibel, CEO, who will lead the presentation. “But in many ways, this is a much-needed transition that innovative companies are successfully embracing. Our goal through this presentation is to help manufacturers make this shift more easily and effectively.”

Viewers will gain insights on key considerations in moving meetings – from larger corporate events to more intimate sales presentations – to online channels. It will explore the importance of moving digital delivery from mediocre to amazing, from simply selling products and services to building your brand reputation and opening new doors.

Scheibel will be joined by Allison Kucek, senior account manager. RSVP here to join Mary and Allison to gain a new understanding of how to equip your sales teams with the tools and confidence needed to move around the digital world more powerfully.

The Ask the Expert Marketing Series is part of a larger series of presentations designed by Plastics News to help manufacturers overcome the hurdles they face in the current business environment, discuss best practices and get answers to questions they have on a broad range of topics.

About Trefoil Group
An integrated marketing communications firm, Trefoil Group provides the razor-sharp focus companies need to advance their businesses in today’s increasingly complex business environment. A full range of services that include strategy consulting, creative and market engagement are designed to drive business performance and measurable results. Trefoil Group is a partner of IPREX, a $420 million network of communications agencies, with 1,600 staff and 110 offices worldwide. For more information about Trefoil Group, visit us at or follow us on LinkedIn, Facebook or Twitter.

Carly Cabot, Account Executive