Trefoil group welcomes heidi smith as director of digital marketing

MILWAUKEE (October 24, 2023)Trefoil Group, an integrated marketing communications firm headquartered in Milwaukee, is pleased to announce that Heidi Smith, an experienced, data-driven digital marketer has joined the agency as Director of Digital Marketing. In this role, Heidi will be responsible for the design, management and execution of multichannel digital programs for the agency’s growing B2B client roster.

Smith brings more than a decade of experience to the position. Prior to joining the agency, she developed and managed digital advertising campaigns for lead generation and ecommerce across channels including Google, Bing, LinkedIn, Facebook and Instagram. Optimizing campaigns through data analysis, testing and keyword optimization, her clients experienced significantly increased conversion rates, decreased cost-per-lead and improved organic traffic using best-practice SEO strategies.

“We’re thrilled to welcome Heidi to our team,” said Jill Schroeder, president of Trefoil Group. “Her proven success in executing digital marketing strategies that accelerate business performance is increasingly important as our clients embrace the contribution of digital marketing to measurable business growth. Heidi will lead our Digital team and collaborate with Creative and Client Services teams to drive multichannel strategies that enable our clients to sell more, grow faster and increase marketing ROI.”

An Appleton, WI native, Heidi is a graduate of Winona State University.

About Trefoil Group

An integrated marketing communications firm, Trefoil Group creates brands and marketing programs that increase market share and build business value. Leveraging data-driven insights, our innovative, integrated marketing programs are designed to differentiate, drive engagement, and elevate market perceptions of our clients. Built on a belief that marketing has the power to accelerate strategic growth, Trefoil Group is committed to delivering transformational marketing that drives businesses forward. For more information about Trefoil Group, visit us at or follow us on LinkedIn, Facebook or Twitter.

Benjamin Koziol, Assistant Account Executive