Growing manufacturer seeks strategic support for three-year marketing plan

MILWAUKEE (July 30, 2013) – Tailored Label Products (TLP), a fast-growing southeastern Wisconsin manufacturer known for its highly engaged workforce, has chosen Trefoil Group as its strategic marketing communications firm to help expand its reach and deepen relationships in target markets.

ISO 9001 and TS 16949 certified, TLP is a custom manufacturer of a wide variety of die cut adhesive and high-performance labels. After an extensive agency review, the company selected Trefoil Group for branding, website development and other strategic services to support the ongoing growth of TLP’s business.

As part of this effort, TLP is seeking to further mobilize one of its key competitive advantages – its motivated, innovative team, which has earned the company an array of top-workplace awards in recent years.

“We have a fantastic workforce that’s helping us take our business in exciting new directions,” said Tracy Tenpenny, TLP vice president of sales / marketing and innovation. “In Trefoil Group, we’ve found a like-minded partner with the right mix of marketing competencies, industry experience and innovative insights to help us grow.”

TLP also fits well with Trefoil Group’s strategic focus on midmarket B2B companies.

“As a firm that’s focused on helping manufacturers succeed for more than two decades, we’re excited to partner with one of southeastern Wisconsin’s most respected manufacturing organizations,” said Mary Scheibel, founder and principal of Trefoil Group. “Tailored Label Products has a great plan and great people, and we’re determined to make a positive impact for them through this partnership.”

In a complex business environment, Trefoil Group provides strategic marketing communications services that help people see clearly. Services include communications strategy; branding and positioning; websites and digital marketing; advertising and direct marketing; public relations and social media; recruitment and internal communications; and more. Trefoil Group is the Wisconsin partner of IPREX, a global communication enterprise owned by an alliance of 74 partner firms with 121 offices and 1,900 professionals in 33 countries. For more information about Trefoil Group, go to