Milwaukee, WI (January 08, 2013) – Milwaukee based Trefoil Group, a strategic marketing communications firm, has added Nancy Woltzen as Director of Strategy & Planning. With over 20 years of experience, Woltzen will be responsible for leading efforts in branding, strategy development and marketing communications planning for Trefoil Group’s clients in the professional services, manufacturing, technology, healthcare and financial industries.

“Nancy comes to Trefoil Group with a proven track record of achievement in both agency and corporate marketing settings.” said Andy Narrai, president. “Her broad experience and deep understanding of successfully integrated communications campaigns make her the perfect fit for our firm as we continue to expand our client base locally, nationally and globally.”

Prior to joining Trefoil Group, Nancy was Vice President at Versant, an advertising and marketing agency also in Milwaukee, where she had direct responsibility for the establishment and performance of the VersantWorks specialty practice area, focusing on internal communications, employer branding and talent acquisition/retention.

“I believe the most important elements of effective communication are the creation of a relevant message that resonates with your target audience coupled with delivery channels that assures the message reaches them. I am excited about leveraging my experience and knowledge in communication to help position Trefoil Group’s clients as leaders in their respective industries,” said Woltzen.”

Woltzen graduated the University of Southern California-Marshall School of Business with both a bachelor’s degree in retail/services marketing and an MBA in brand management/corporate finance.

In a complex business environment, Trefoil Group provides strategic marketing communications services that help people see clearly. Services include communications strategy; branding and positioning; websites and digital marketing; advertising and direct marketing; public relations and social media; recruitment and internal communications; and more. Trefoil Group is the Wisconsin partner of IPREX, a global communication enterprise owned by an alliance of 74 partner firms with 121 offices and 1,900 professionals in 33 countries. For more information about Trefoil Group, go to