Milwaukee, WI September 12, 2011— Trefoil Group, a strategic marketing communications firm, has joined the Creative Alliance Milwaukee to strengthen, advance and represent the creative industries throughout the region.

Following the release of the report, “Creative Industries: A New Economic Growth Opportunity for the Milwaukee 7 Region,” the Cultural Alliance of Greater Milwaukee redefined itself as the Creative Alliance Milwaukee to implement the report’s recommendations to develop a strategic action plan that better served the region’s creative sector. Today, the Alliance aims to add jobs, small businesses, and increased creative capacity in the M7 region to ultimately spur more innovation.

Milwaukee’s regional creative industries are defined as the organizations, individuals and companies whose products and services originate in artistic, cultural, creative and/or aesthetic content. The creative industries include 66,707 workers and comprise 4.2 percent of the regional workforce.

“We’ve joined the Creative Alliance Milwaukee to support and promote our industry while developing connections to other facets of the creative community,” said Andy Narrai, chief operating officer for Trefoil Group. “We’re excited to be part of an organization that works to strengthen the area’s creative industries and improve the regional economy overall.”

Together, the Alliance works to leverage creative thinking into old industries and to develop new business and industries in the region. It also connects job-seeking individuals with organizations within the creative industries to expand competencies and help the area’s creative community flourish.

The Creative Alliance Milwaukee offers creative education research and advocacy to help foster continued efforts of its expanding membership. To learn more about the Alliance, visit

In a complex business environment, Trefoil Group provides strategic marketing communications services that help people see clearly. Services include communications strategy; branding and positioning; websites and digital marketing; advertising and direct marketing; public relations and social media; recruitment and internal communications; and more. For more information about Trefoil Group, go to