MILWAUKEE (June 26, 2012) – Trefoil Group (formerly Scheibel Halaska), a strategic communications firm, recently announced the promotion of Vince Halaska to digital marketing manager. In this role, Halaska will ensure that the firm continues to provide clients with progressive, strategic digital offerings.

Halaska, a seasoned interactive marketing strategist, is now responsible for managing digital marketing programs across the agency. He will work closely with the agency’s client services, creative and new business development teams, making recommendations regarding emerging digital technologies and best practices for various projects and campaigns.

“Vince has a unique blend of technical skills and strategic vision,” said John Scheibel, CEO of Trefoil Group. “He’ll ensure that our digital efforts here at Trefoil Group remain best-of-class and maintain effectiveness over time. His new role reflects the importance we place in staying on top of the industry’s evolving digital offerings and delivering the clearest, most successful results to every client.”

Halaska’s deep appreciation for branding and marketing strategy, coupled with exceptional skills in web-based digital communication, make him the ideal fit for this new role. In addition to strong program management, Halaska is well versed in all aspects of digital communications, from website architecture and development to search engine optimization, social media and outbound digital marketing.

Halaska earned a Bachelor of Science degree from the University of Wisconsin-Madison and is a native of Wauwatosa.

In a complex business environment, Trefoil Group provides strategic marketing communications services that help people see clearly. Services include communications strategy; branding and positioning; websites and digital marketing; advertising and direct marketing; public relations and social media; recruitment and internal communications; and more. Trefoil Group is the Wisconsin partner of IPREX, a global communication enterprise owned by an alliance of 74 partner firms with 121 offices and 1,900 professionals in 33 countries. For more information about Trefoil Group, go to