New Talent Acquisition Marketing offer makes it easier to attract skilled workers

Trefoil Group (formerly Scheibel Halaska), a strategic marketing communications firm, is enhancing its support of manufacturers and other B2B clients with a new offer that tackles one of today’s most pressing problems: recruiting skilled workers.

An intensifying talent shortage presents significant challenges in many industries. Employers are competing for talent and having difficulty finding qualified employees, even with unemployment numbers remaining high.

Talent Acquisition Marketing from Trefoil Group follows a proven process that helps companies and their human resources teams distill this complex recruiting challenge into a complete, continuous strategy for attracting the skilled workers they need to keep thriving.

“We’re hearing from many of our clients, across numerous industries, that recruiting and retaining qualified employees is a major concern,” said Mary Scheibel, principal and founder of Trefoil Group. “Our goal is to partner with our clients’ busy human resources teams to do that.”

Talent Acquisition Marketing is designed to help companies overcome obstacles including a lack of awareness and for manufacturers, negative perceptions of the industry among the next generation of workers. The program offers clients help with:

  • Sharing a strong story about why people should want to work for you
  • Demonstrating leadership and growth through public relations efforts
  • Understanding and targeting talented people through social media, microsites, etc.
  • Cultivating partnerships with educational and industry organizations

“There’s a lot more that manufacturers in particular can do to reach and appeal to talented young people,” said Scheibel. “Fortunately, companies can approach this challenge cost-effectively, comprehensively and complementary to their traditional HR efforts. We’re here to show them the way.”

To learn more about Trefoil Group’s talent acquisition marketing program, contact Lindsey Dillon at, or at 414-274-3012.

In a complex business environment, Trefoil Group provides strategic marketing communications services that help people see clearly. Services include communications strategy; branding and positioning; websites and digital marketing; advertising and direct marketing; public relations and social media; recruitment and internal communications; and more. Trefoil Group is the Wisconsin partner of IPREX, a global communication enterprise owned by an alliance of 74 partner firms with 121 offices and 1,900 professionals in 33 countries. For more information about Trefoil Group, go to