Trefoil Group (formerly Scheibel Halaska), a strategic marketing communications firm, is excited to announce the newest IPREX partner, LaVoie Group, a Life Science communication agency.

LaVoie Group was founded in 2001 and has built a practice based on providing strategic communication programs, including strategy consulting, public relations, investor relations as well as corporate and marketing communication.

The agency, located in Boston, has a specific focus on understanding the life science markets such as biologics, diagnostics, mobile health, medical devices, orphan diseases and related technology markets, partnering with leading brands to build their companies, attract capital, and reach key customers through integrated communication and marketing.

LaVoie Group clients are industry leaders in life sciences including Pfizer, sanofi, Olympus Biotech, Aegerion Pharmaceuticals, Invida Group, Vertex Pharmaceuticals, Novadaq Technologies, Radius Health, MPM Capital, and AliveCor. The agency is ranked by O’Dwyer’s PR Report as one of the leading independent healthcare PR firms in the US and has been honored by the LACP as “Boutique Agency of the Year” three years in a row, from 2008 to 2010.

President and CEO Donna LaVoie said: “We are focused on innovative life science markets and have developed a team of professionals with unique experience across the evolving healthcare spectrum. The growing needs of our clients for international representation across key stakeholder including investor, physicians, patients, payers, and their partners drove our decision to select IPREX as our global partner.”

“Adding LaVoie Group to IPREX’s roster brings a wealth of expertise to our already impressive healthcare team and solidifies the organization’s mission of offering clients world-wide reach across a variety of industries,” say John Scheibel, CEO of Trefoil Group and IPREX President-elect.

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In a complex business environment, Trefoil Group provides strategic marketing communications services that help people see clearly. Services include communications strategy; branding and positioning; websites and digital marketing; advertising and direct marketing; public relations and social media; recruitment and internal communications; and more. Trefoil Group is the Wisconsin partner of IPREX, a global communication enterprise owned by an alliance of 74 partner firms with 121 offices and 1,900 professionals in 33 countries. For more information about Trefoil Group, go to