Trefoil Group (formerly Scheibel Halaska), a strategic marketing communications firm, is pleased to welcome its newest IPREX partner, Boston-based integrated marketing firm, HB.

One of the world’s leading public relations networks, IPREX is made up of independent PR agencies in major markets worldwide, representing 74 independent agencies with 113 offices in North and South America, Europe, the Middle East and Asia Pacific. Trefoil Group is the IPREX representative for Wisconsin.

HB is a fully-integrated business-to-business marketing agency drawing on a wide range of skills and platforms to address clients’ challenges, offering services in three primary sectors: clean technology (energy producers and the clean-tech supply chain); medical technology (from medical instruments to healthcare software) and high technology (hardware, software, and IT).

“We’re pleased to see the continued growth within the Americas region and are happy to welcome HB to our international network,” said John Scheibel, CEO of Trefoil Group and IPREX President-elect. “As we continue to build our network across the country, and the globe, we’re collectively able to offer clients expertise in a variety of specialties and geographies, which is increasingly valuable to meet their global business needs.”

IPREX’s purpose is to offer public relations excellence to clients, wherever their businesses take them. Its 1,500 professionals provide a comprehensive range of services for some of the world’s most successful companies.

“We expect HB to fit seamlessly within the organization because of our closely aligned approach and process, and complement our substantial existing integrated marketing and communications abilities,” said Renzi Stone, IPREX Americas president and chairman/CEO of Saxum. “We value HB’s long experience of working for international companies, especially in Europe, where IPREX is also very strong. We expect HB to fit seamlessly into our organization.”

For more information on IPREX, please visit

In a complex business environment, Trefoil Group provides strategic marketing communications services that help people see clearly. Services include communications strategy; branding and positioning; websites and digital marketing; advertising and direct marketing; public relations and social media; recruitment and internal communications; and more. Trefoil Group is the Wisconsin partner of IPREX, a global communication enterprise owned by an alliance of 74 partner firms with 121 offices and 1,900 professionals in 33 countries. For more information about Trefoil Group, go to