Milwaukee, WI December 15, 2011— Trefoil Group, a strategic marketing communications firm, is pleased to welcome a new international partner to the IPREX network with the addition of Mexico City firm Dextera Comunicación.

One of the world’s leading public relations networks, IPREX is made up of independent PR agencies in major markets worldwide, representing 70 independent agencies with 104 offices in North and South America, Europe, the Middle East and Asia Pacific. Trefoil Group is the IPREX representative for Wisconsin.

Founded in 2003 by Silvia Pineda Sibaja and Horacio Loyo Gris, both of whom had worked with multinational PR firms, Dextera has built a fully bilingual team with extensive experience throughout Mexico and the Americas. Its work with high-profile, international companies in the entertainment, technology, retail and home improvement sectors has helped to build its portfolio in foreign markets.

“As an agency, we are excited to see the IPREX network continue to expand into new markets, allowing us to offer our clients services that meet their international needs,” said John Scheibel, Trefoil Group CEO and IPREX Secretary/Treasurer. “Dextera will prove to be a great asset to IPREX, and we’re pleased to have them as our newest partner.”

IPREX’s purpose is to offer public relations excellence to clients, wherever their businesses take them. Its 1,400 professionals provide a comprehensive range of services for some of the world’s most successful companies.

For more information on IPREX, please visit

In a complex business environment, Trefoil Group provides strategic marketing communications services that help people see clearly. Services include communications strategy; branding and positioning; websites and digital marketing; advertising and direct marketing; public relations and social media; recruitment and internal communications; and more. For more information about Trefoil Group, go to