Milwaukee, WI October 10, 2011— Trefoil Group, a strategic marketing communications firm, is pleased to welcome a new international partner to the IPREX network with the addition of one of Italy’s largest independent communication firms, Imageware.

One of the world’s leading public relations networks, IPREX is made up of independent PR agencies in major markets worldwide. Its purpose is to offer public relations excellence to clients, wherever their businesses take them. Trefoil Group is the IPREX representative for Wisconsin.

Based in Milan, Imageware employs more than 40 professional staff in PR, digital PR & media relations, corporate identity, graphic design and editorial services. In addition, the firm has two subsidiaries, IMG Internet and Hi-comm, dedicated to web design & web marketing and events management.

“Trefoil Group is thrilled to see the IPREX network expand in Italy with the addition of Imageware and its subsidiaries,” said John Scheibel, Trefoil Group CEO and IPREX Secretary/Treasurer.

“Since Trefoil Group joined the IPREX network in 2007, our clients have benefited from the support for services around the world, including England, Germany, Italy, Turkey, China and Japan. Our partners have enabled the agency to serve international needs for our clients, a service capability that is unique within Wisconsin.”

IPREX represents 69 independent agencies, in 30 countries, with 90 offices. The network has access to more than 1,170 professional staff and annual billings of more than $125 million. Founded in 1983, IPREX has expanded internationally to meet the needs of its clients and partners.

For more information on IPREX, please visit

In a complex business environment, Trefoil Group provides strategic marketing communications services that help people see clearly. Services include communications strategy; branding and positioning; websites and digital marketing; advertising and direct marketing; public relations and social media; recruitment and internal communications; and more. For more information about Trefoil Group, go to