Milwaukee, Wis. March 4, 2011—Trefoil Group recently won an ADDY award in the business-to-business Website category at the AAF-Madison ADDY Awards Show.  The ADDYs, conducted by the American Advertising Federation (AAF), is the world’s largest advertising awards program.

Trefoil Group earned an ADDY for work done on the website for Auracell scented polymers, a product of Rotuba, a New Jersey-based custom compounder and extruder.  With a fresh, clean design that stimulates the senses, the Auracell Web site ( generates awareness for the near endless fragrances and products that the brand Auracell provides.

Trefoil Group team members contributing to the site included Howard Halaska, president and creative director; Tom Groff, copywriter; and Vince Halaska, account/ interactive marketing manager.

AAF (, the largest advertising industry trade association, conducts the ADDYs as a three-tiered competition through its 200 member advertising clubs and 15 districts.

In a complex business environment, Trefoil Group provides strategic marketing communications services that help people see clearly. Services include communications strategy; branding and positioning; websites and digital marketing; advertising and direct marketing; public relations and social media; recruitment and internal communications; and more. For more information about Trefoil Group, go to