Milwaukee, WI March 1st, 2012 — Trefoil Group, a strategic marketing communications firm, was honored during the 2012 ADDY® Awards Show, presented by the American Advertising Federation (AAF)-Madison chapter. The firm was a Gold ADDY® winner in the Elements of Advertising – Logo category for its design of thePallet USA logo, on behalf of Blackthorne Partners, and a Silver ADDY® winner in the Interactive Media – Websites, B-to-B category for its design of the Mertz Associateswebsite.

“We’re pleased to be recognized by AAF-Madison for our work in these two categories,” said Andy Narrai, chief operating officer. “This competition celebrates the highest level of creative excellence, and we’re proud to be honored among such talented entrants.”

Trefoil Group contributing team members include Tom Groff, copy chief, and Vince Halaska, digital marketing manager.

The American Advertising Federation ADDY® Awards are the advertising industry’s largest competition, attracting over 50,000 entries nationwide through local ADDY® competitions. The ADDY® competition aims to recognize and reward creative excellence in the art of advertising.

Conducted annually by the AAF, the local ADDY® Awards program is the first of a three-tier, national competition, where winners have the chance to compete in district competitions and then the national competition. Entering the ADDYs supports the entire industry, as local and district affiliates use proceeds to enhance advertising programs, including public service, internships, advocacy groups, advertising education and consumer awareness.

The AAF-Madison chapter is committed to the development of the advertising, marketing and communications community in the greater Madison area. Its members represent a wide range of responsibilities within agencies, suppliers, corporations and other interested organizations.

In a complex business environment, Trefoil Group provides strategic marketing communications services that help people see clearly. Services include communications strategy; branding and positioning; websites and digital marketing; advertising and direct marketing; public relations and social media; recruitment and internal communications; and more. For more information about Trefoil Group, go to