Milwaukee, WI August 30, 2011— Trefoil Group, a strategic marketing communications firm, is pleased to welcome three regional directors to IPREX, the agency’s worldwide network of independent public relations and communications partner firms.

“As Wisconsin’s IPREX representative, we’re thrilled to have three new directors on board to help grow and foster successful partner interactions, allowing the entire network to provide high caliber services to clients worldwide,” said John Scheibel, CEO of Trefoil Group and secretary/treasurer for the IPREX Global Board. “The new appointments help all partners better leverage our relationships within the network to enhance business services.”

One of the world’s largest public relations networks, IPREX is made up of leading, independent PR agencies in major markets around the globe. Founded in 1983, IPREX has expanded internationally to better meet the needs of its clients and partners. The three new appointments include:

  • Alaina Gjertsen, director, the Americas: Gjertsen earned her master’s degree at Georgetown University, while directing a research program for an international trade association. She has since worked in PR and public affairs capacities on both agency and client sides, most recently for Continental Resources, Inc.
  • Thor Erling Lund, director, Europe, Middle East & Africa: Lund holds a master’s degree in international marketing and has vast experience working on global brands, such as MTV, Ryanair and Logitech. He currently lectures on strategy and PR at the Norwegian School of Management and has served as the vice president of the Norwegian Public Relations Consultants Association (NPRCA) for five years. His firm, Consilio, has been the Norwegian IPREX partner for 15 years.
  • Cameron Blair, director, Asia Pacific: Blair studied communications at Southern Cross University and has worked for newspapers and magazines as a journalist and press photographer. He also has run his own design business and is currently based in Sydney, Australia.

In a complex business environment, Trefoil Group provides strategic marketing communications services that help people see clearly. Services include communications strategy; branding and positioning; websites and digital marketing; advertising and direct marketing; public relations and social media; recruitment and internal communications; and more. For more information about Trefoil Group, go to