Project Description

Repositioned for Growth.

As an online community designed to support and advance women, Building Brave recognized that it must shift its model to drive membership at scale – an essential move to realizing its vision of connecting 10 million women globally. They hired our team to evolve the brand through the development of a new brand position, messaging platform and design language – all brought to life through a dynamic new website.

The new brand positioned Building Brave as an effective tool for organizations to attract, retain and develop women. By extending women’s access to trusted advice through a virtual community of professional and personal support, we positioned Building Brave as the new paradigm for how women share, guide and inspire each other’s growth. Equally important, the new brand positions Building Brave as a cost-effective tool for organizations to empower and connect women throughout their organizations – no matter their location.

From a revamped brand position, tagline and messaging, to new design language, website and LinkedIn advertising, Trefoil Group established Building Brave as the new model for women to share guidance, encouragement and inspiration, while giving organizations a cost-effective way to attract, retain and advance women at scale.

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