C&w<br /><em>leveraging category leadership to accelerate strategic growth</em>

Protect the Core. Drive New Growth.

Singularly focused on dust collection technologies, C&W DustTech is the established leader in the Ready-Mix and Concrete Production markets. To accomplish its growth goals, C&W must maintain its leadership position and expand market share in adjacent but similar markets.

Seeking a strategic, integrated marketing partner with strong B2B expertise, C&W turned to Trefoil Group to relaunch the 40-year-old brand for sustained growth + success.

A comprehensive rebranding initiative included a new name, cutline and tagline, as well as a visual identity that recalled the brand’s history. The new brand encapsulated the Never Settle attitude that would be the cornerstone of its new brand, Dust Settles. We Don’t. ™

Following a multichannel brand launch, C&W is opening new doors with a multichannel program that includes ongoing evolution of its website, PR, social media and robust content development. Trefoil Group is also partnering with C&W to design a digital advertising program to drive interest while capturing data-driven insights to inform the program moving forward.

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