In a price-driven, commodity industry like cable, effective messaging and sales materials hold even greater importance for differentiation. After evolving the company’s brand position and design language to elevate value perceptions, we turned to revamping training and go-to-market sales tools.
From videos, to sell sheets, to leadership perspectives and more, we created an arsenal of materials that advanced understanding of product, differentiation and categorical leadership. Importantly, all materials have been developed for online use and access – an essential for success in today’s virtual world. Created for use by a global sales team supported by a distributor and dealer network, Genesis has advanced market perceptions, created differentiation and driven stronger sales engagement.