Empowering Multi-Tiered Sales and Distribution Teams

In a price-driven, commodity industry like cable, effective messaging and marketing strategies hold even greater importance to drive differentiation. Serving as an extension of Genesis Marketing, we produce marketing initiatives that increase understanding of Genesis’ value and establish messaging consistency across its global sales network including distributors, rep firms, and national and international sales teams. From development of sales enablement tools including product sell sheets, catalogs and brochures, to product videos leveraged on LinkedIn and YouTube, to product specification sheets, training resources, an evolved social media engagement strategy and more – we execute programs that advance understanding of product and drive categorical leadership throughout the low-voltage market. Created for a global sales team and multi-tier distribution network, our marketing strategies and programs enable a sophisticated network to more effectively sell Genesis while advancing market perceptions of brand and product value.