Driving Awareness and Business Growth

Despite experiencing great success in the food manufacturing market, Great American Packaging was struggling to effectively pinpoint and attract new opportunities to continue its growth momentum. To do so, it needed to align its marketing efforts around its key value differentiators with a targeted, integrated marketing program.

Seeking a strong B2B marketing agency, Great American Packaging partnered with Trefoil Group to solidify its messaging, increase audience awareness and attract more qualified leads.

A comprehensive brand discovery redefined its key value differentiators and evolved its tagline to guide messaging, moving forward. Once established, a multichannel marketing campaign was created to support ongoing communication with key audiences.

Digital advertising was revamped to closely target key audiences and job functions using top- and mid-funnel tactics that drive awareness and lead generation. Content marketing supports the digital advertising program with a broad range of content, including monthly e-comms, social media posts, blogs and PR opportunities – reiterating key messaging across audiences.

Ongoing website updates repurpose new content and create new retargeting opportunities, increasing traffic and site engagement.

Using an integrated approach, new and repeat website traffic continues to increase, and these efforts have generated well over 46,000 total site visitors and 140 conversions in a 7-month time frame.

The utilization of the Sharpspring marketing automation platform provides insights on engagement and data to guide next steps, for an overall assessment of program performance.

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