For the Way You Work
As a business unit in a Fortune 100 company, Honeywell Cable needs to balance leveraging the power of the brand that backs it while still delivering a differentiating value proposition to its customers. An engineering, manufacturing and sales based organization, Honeywell Cable relies on Trefoil Group to be an extension of its in-house marketing team, leading them strategically and tactically. Acquiring knowledge beyond products to understand what drives engagement in a multi-tiered distribution channel, Trefoil Group clearly identifies business goals and how to achieve them. This program integrates critical thinking, strategy and planning with multi-channel execution to drive interest, engagement and measurable business results.
Build the value of the Honeywell Cable brand
Align marketing and sales to drive results
Increase use of digital channels to measure success