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Honeywell Cable 2017-12-21T16:22:10+00:00

Project Description

For the Way You Work

As a business unit in a Fortune 100 company, Honeywell Cable needs to balance leveraging the power of the brand that backs it while still delivering a differentiating value proposition to its customers. An engineering, manufacturing and sales based organization, Honeywell Cable relies on Trefoil Group to be an extension of its in-house marketing team, leading them strategically and tactically. Acquiring knowledge beyond products to understand what drives engagement in a multi-tiered distribution channel, Trefoil Group clearly identifies business goals and how to achieve them. This program integrates critical thinking, strategy and planning with multi-channel execution to drive interest, engagement and measurable business results.

  • Build the value of the Honeywell Cable brand

  • Align marketing and sales to drive results

  • Increase use of digital channels to measure success

Deliverables

Across online and offline channels, Trefoil Group equips sales teams and distribution networks with the tools needed to accelerate success in a highly competitive, commoditized market – reinforcing the message that Honeywell Cable is a single-source provider for every cable need. From messaging to channel prioritization – to high volume, quick-turn executions – the Trefoil team has executed on more than 200 deliverables over the last 12 months. This broad range of communications included sales collateral, e-communications, advertising, tradeshow support and more.

Marketing Strategy and Roadmap Development
Branding: Ongoing Branding & Messaging
Digital: Landing Pages, E-Communications, Lead Generation Programs
Sales Support: Sales Sheets, Collateral, Presentations, Videos
Advertising: Print & Online Campaigns
Trefoil-Group100

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