Project Description

Stimulate the Market

Material Transfer & Storage (MTS) is an industry-leading manufacturer of custom-designed material handling equipment and systems. With an increasingly competitive market, MTS turned to Trefoil Group to rebrand and relaunch the more than 30-year-old company for sustained growth and success. Branding research included both internal and external interviews coupled with a comprehensive competitive landscape review. A Report of Findings and a six-tier Messaging Platform laid the foundation for the brand while establishing key messages to support and validate the new positioning.

The Inspiring A Better Way brand was launched through a multi-channel campaign that included a new website, advertising, PR, social media and direct database communications. As the program shifts to lead generation and digital advertising, technology tools will drive awareness, stimulate interest and turn interest into consideration.


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