In an increasingly competitive market, Material Transfer & Storage (MTS), an industry leader in the design and manufacture of bulk bag filling, conditioning and discharging systems, turned to Trefoil Group to rebrand the more than 30-year-old company. The new Inspiring a Better Way brand launched through an integrated campaign that included a new website, sales assets, advertising, public relations, social media, and database communications.
Today, a multi-channel marketing program is driving revenue growth and brand value. A Marketing Automation Platform enables us to capture, aggregate and use data to inform our efforts by better understanding the messages and channels that are performing most effectively.
Since 2022, the digital advertising program boosted website traffic by 160%, with website lead forms capturing an average of 45 form fills each quarter – giving the MTS sales team the opportunity for the first time to focus more on closing with marketing qualified leads versus opening doors with potential prospects.
Launch The Brand.
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