New Product Launch

Project Description

Emerging Technology, Emerging Demand

Fortune 100 company Honeywell designed MAXPRO Cloud® to bring smart, scalable cloud-based security management and access control to the Small to Medium Business (SMB) market. Having previously rolled it out with a soft launch, the client recognized the need to strengthen and streamline messaging while enhancing its online presence with a primary focus of generating dealer interest. Trefoil Group started by developing a research-driven messaging platform, highlighting the differentiating value proposition and benefits of MAXPRO Cloud in the marketplace. Identifying the target market (dealers) and four primary verticals, this message was developed into a multi-page microsite to engage customers while prompting them to fill out a form for a demo.

  • Create messaging/brand compliant visual identity

  • Build online presence for lead generation

  • Develop compelling multi-audience print ads


Driving traffic to the website, a series of dealer and end-user ads were created, as well as brochures for each of the targeted audiences, and a robust sales presentation. Using vertical-specific, personalized messaging, the goal was to demonstrate the efficiency, ease and peace of mind elicited by using MAXPRO Cloud. After all, remotely monitoring multiple locations not only increased safety, but allows business owners the ability to more effectively manage their SMB – empowering them to work smarter.

Branding: research, positioning, messaging hierarchy & segmentation, visual identity
Digital: microsite creation, launch & search optimization
Sales Support: sales presentations, brochure series
Advertising: brand launch print advertising campaign


In the first 60 days post-launch, the following results were realized:


What Do You Think?

Seriously, we want to know.

Contact Us