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MGS
Reinvigorating a Brand
2019-09-26T18:17:33+00:00

Project Description

VISIT THE WEBSITE

Limitless Solutions. Single Source.

Built by an entrepreneurial spirit and strategic acquisitions, MGS has become a highly innovative manufacturer, well respected for its excellence in toolmaking, molding and equipment. However, its true differentiation – the ability to integrate these competencies to accelerate customer success – was too often not understood or accessed. A strategic branding initiative that uncovered market insights, competitor behaviors and key differentiators repositioned the company around its most significant customer advantage: Limitless Solutions. Single Source.

  • Reinvigorate a brand message for a proven brand

  • Establish a digital presence indicative of an industry leader

  • Use photography and video to bring the message to life

Deliverables

Integrated into the brand launch, a new corporate video and website communicated MGS’ value in highly competitive markets while aligning employees across the company as “One MGS.” By ensuring the simplicity of its brand, MGS was able to lay the foundation for a multichannel marketing program.

Results

Brand Tagline to clearly communicate value
Launched a New Website to tell the MGS story.
Secured a major PR Win in an industry-leading publication

BRINGING IT TO LIFE

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