With vertically integrated tooling, molding and automation capabilities, MGS turned to Trefoil Group to capitalize on the opportunity to give customers a competitive edge that can only come from a vertically integrated contract manufacturer. Offering extraordinary scale and volume and backed by a PE firm committed to investing for growth, several benefits of an integrated model were isolated: Improved speed to market. Breakthrough innovations. Production efficiencies. Reduced supply chain risk. Across markets and the globe.
The new brand was introduced through a multichannel marketing program that included video and photography, a new website and Search Engine Optimization (SEO), and external brand building through public relations and social media channels. It has since been strengthened through the creation of iMGS, a unique offering that supports leading brands as they face unprecedented pressure in today’s fast-changing and increasingly volatile business environment.