With vertically integrated tooling, molding and automation capabilities, MGS turned to Trefoil Group to capitalize on the opportunity to give customers a competitive edge that can only come from a vertically integrated contract manufacturer. Offering extraordinary scale and volume and backed by a PE firm committed to investing for growth, several benefits of an integrated model were isolated: Improved speed to market. Breakthrough innovations. Production efficiencies. Reduced supply chain risk. Across markets and the globe. The company continues to strengthen its global offer through the acquisitions of Formteknik, a European tooling leader, and Technolution, a Denmark-based product design firm.
The new brand was first introduced through a multichannel marketing program that included video and photography, a new website and Search Engine Optimization (SEO), and external brand building through public relations and social media channels. Trefoil Group continues to partner with MGS to share news with the media, reach audiences through social media and support sales growth.
Since 2020, Trefoil Group has secured print and online coverage reaching over one million readers globally.