Mgs<br /><em>creating true market differentiation</em>

Positioning a Global Plastics Manufacturing Leader for New Growth

Known for a rich history in precision plastics tooling, automation and molding, MGS enlisted Trefoil Group to rebrand the company following a series of planned acquisitions that deliver new benefits to leading Pharma, Diagnostic and MedTech customers globally. Focusing solely on healthcare, its mission and vision showcase MGS’ unique ability to transform customers’ most pressing challenges into innovations that improve lives.

With a quick turn for the brand launch, Trefoil Group collaborated with MGS’ global teams on the multichannel launch. The brand was first introduced to employees at a town hall event livestreamed to 10 global locations from its Germantown, WI headquarters. The new messaging platform, logo, visual identity and website were simultaneously launched and promoted across public relations and social media.

Today, the new MGS brand continues to gain momentum across strategic healthcare markets. The ongoing marketing program includes video and photography, Search Engine Optimization (SEO), content development, and reputation building through public relations and social media channels. Most recently, a global awareness campaign uses video and whitepaper assets to spotlight MGS’ robust global engineering expertise and experience.

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