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Quad/Graphics
Accelerating Alignment Around New Go-To-Market Strategies
2020-05-28T12:31:35-05:00

Project Description

Mobilizing Teams for Better, Faster Impact

Making a critical shift from print to digital marketing services, Quad knew aligning and mobilizing the organization to execute on this strategy was critical to success. Crafted around a series of short videos, the program educated employees on the shift, and equipped them to tell a consistent story about why, how and the benefits to its customers.

Modified “Ted Talk” style videos utilized well-respected members of the leadership team to deliver messages in an engaging, culturally consistent way. Results included record-setting engagement with more than 90% of employees tuning in, inspiring feedback and unprecedented message retention with an over 89% retention score.

Deliverables

Setting the stage with an overview video from the CEO, this 8-video series was delivered to employees across the country. A focus on equipping sales with new messaging built confidence in their ability to open new market opportunities. Middle management engagement drivers, key takeaways and application of knowledge tests all contributed to internal awareness and know-how that transitioned to employee enthusiasm and market success.

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