Mobilizing Teams for Better, Faster Impact

Making a critical shift from print to digital marketing services, Quad knew aligning and mobilizing the organization to execute on this strategy was critical to success. Crafted around a series of short videos, the program educated employees on the shift, and equipped them to tell a consistent story about why, how and the benefits to its customers.

Modified “Ted Talk” style videos utilized well-respected members of the leadership team to deliver messages in an engaging, culturally consistent way. Results included record-setting engagement with more than 90% of employees tuning in, inspiring feedback and unprecedented message retention with an over 89% retention score.