Project Description

New Name, Brand and Website Shape What’s Next.

Following its acquisition by PE firm Mason Wells, Schoeneck Containers a family-owned plastics container manufacturer, was set to chart a new future. Coupling a 50-year history of success with investments in advanced packaging technologies and a new state-of-the-art manufacturing facility, the company was poised for strong growth.

Equally important, brand research uncovered decades long relationships with leading brands forged through personal commitments of its team members. This made it critical to reinforce its promise to driving each customer’s business forward.

The new name Radius Packaging and its brand, Centered On Your Success, was formulated to highlight this customer-centric approach to growth.

The brand was launched through a new, more user-friendly website accentuating unique competencies and products across a range of markets and functionality. The goal: to position Radius Packaging as the partner today’s leading OEMs need.

“Our new name and brand celebrate the significant milestones we’ve achieved and align with our vision for the future. We’re excited about this new chapter.” – Tom Frank, President and CEO of Radius Packaging.

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