The impact of COVID-19 has elevated supply chain management to a critical C-suite conversation. Companies are increasingly focused on optimizing supply chains during an unprecedented emphasis on online purchasing and direct-to-consumer distribution. RJW turned to Trefoil Group to build its reputation as a 3PL industry leader, ultimately positioning it as a viable market contender against established category leaders.
Strategically, we recognized it was essential to create a new messaging platform that articulated the brand’s competitive differentiators and synthesized its value. Leveraging this platform and serving as an extension of RJW Marketing, we created a multichannel marketing program designed to accelerate awareness, position the company as a retail logistics expert and drive sales opportunities.
Evolution of visual identity, creation of a new website, development of thought leadership content and execution of a national PR program have contributed to advancing market perceptions of RJW as a formidable contender and a company to watch. Our initiatives have elevated awareness of brand, services and differentiation, while establishing expertise, driving reputational trust and accelerating sales.
Since August 2019, Trefoil Group has secured broadcast, print and online coverage reaching over 51 million viewers and readers nationwide.