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USA Volleyball
Leading a Digital Transformation
2019-04-18T19:36:05+00:00

Project Description

Digital Marketing Experience

USA Volleyball (USAV), the national governing body for the sport of volleyball in the United States, sought to evolve its traditional print magazine to a digital magazine design to enhance the value of this member benefit and increase the publication’s relevance to its target audience.

Leveraging insights into media consumption preferences of Gen Z; conducting analysis of the current content mix and significance; selection of a digital technology platform for the highest quality user experience, USAV YOUR COURT was born. The result is an immersive user experience that re-established the brand with primary and secondary audiences for increased relevance and perception of membership value.

USA Volleyball - Your Court - Issue 1

Your Court: Winter 2018

SEE ISSUE ONE
USA Volleyball - Your Court - Issue 2

Your Court: Spring 2019

SEE ISSUE TWO

Results

usav-case-study-results-01
usav-case-study-results-02
usav-case-study-results-03
usav-case-study-results-04

Bringing it to Life

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What Do You Think?

Seriously, we want to know.

Contact Us