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USA Volleyball
Leading a Digital Transformation
2019-03-18T20:06:49+00:00

Project Description

USA Volleyball - Your Court - Issue 1

Your Court: Winter 2018

EXPLORE
USA Volleyball - Your Court - Issue 2

Your Court: Spring 2019

EXPLORE

Evolving from Print to Digital

USA Volleyball (USAV), the national governing body for the sport of volleyball in the United States, sought to evolve its traditional print magazine to a digital format to enhance the value of this member benefit and increase the publication’s relevance to its target audience.

To accomplish this, Trefoil Group conducted research to gain insights into media consumption behaviors and preferences of USAV’s target audience. We also performed a strategic assessment of the print publication to develop its new editorial direction, evolving it for greater relevance and setting the tone for design.


The Result:

  • Short-form content covering what’s important on and off the court.
  • Visually-driven magazine featuring lifestyle videos, photos and upbeat audio tracks to deliver an immersive user experience.
  • Opportunity for immediate feedback to gain insight into readership and engage readership for contribution to future issues.
  • Advertising for partner integration.

Bringing it to Life

Delivered

USAV YOUR COURT provides an enhanced user and brand experience that delivers more value to the organization’s membership. The evolution of content beyond the volleyball court, increases relevance to readers to drive deeper engagement.

Content Assessment + Topic Strategy: Set editorial tone + publication focus.
Copywriting + Editing: Increased effectiveness + relevance.
Photography + Videography Support: Strategic use of photography + video.
Animation Development + Production: Enhanced user experience.
Digital Publication Programming: Leveraged state-of-the-art software.

Results

USA Volleyball:

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TG-web-insight-icons-2000×2000-USAV-2
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TG-web-insight-icons-2000×2000-gained-insights
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