Digital Marketing Experience

USA Volleyball (USAV), the national governing body for the sport of volleyball in the United States, sought to evolve its traditional print magazine to a digital magazine design to enhance the value of this member benefit and increase the publication’s relevance to its target audience.

Leveraging insights into media consumption preferences of Gen Z; conducting analysis of the current content mix and significance; selection of a digital technology platform for the highest quality user experience, USAV YOUR COURT was born. The result is an immersive user experience that re-established the brand with primary and secondary audiences for increased relevance and perception of membership value.