Repositioning for Accelerated Growth

Following its acquisition by a leading private equity firm, WePackItAll (WPIA) recognized the need to synthesize its offer for improved market relevance. With a strategic focus on accelerating its position as a leading West Coast filler and co-packager, WPIA turned to Trefoil Group to develop its new brand position and lay the foundation for sustained strategic marketing.

Market, competitive and customer research uncovered insights that informed the new brand position – the filling and co-packaging experts for the health and wellness industry. We equipped internal audiences with a messaging guide, overview presentation and business identity materials empowering them to confidently communicate the new brand to key stakeholders. Externally, the brand was launched at a major industry tradeshow. Our team developed new booth graphics, video and sales collateral, supported by public relations and LinkedIn programs – all designed to communicate WPIA’s holistic value, unique offer and market differentiators.