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YARDMAX
Launching a Challenger Brand
2018-08-07T18:52:46+00:00

Project Description

Changing the Landscape

Startup outdoor power equipment (OPE) manufacturer and challenger brand YARDMAX® needed to launch in North America and instantly capture market share in a competitive, consumer environment. With a logo, 13 products, and a launch date, it was looking to make a splash in the industry while positioning itself for substantial market growth for years to come.

Trefoil Group developed and executed a robust, multi-channel marketing campaign that achieved its aggressive short- and long-term business objectives.

  • Brand and product launch in 9 months

  • Exceeded yearly sales goals in 9 months

  • Established online/in-store presence in 9 months

Deliverables

Introducing YARDMAX as a legitimate contender in a competitive landscape required an integrated, cohesive strategy across a range of marketing communications. Trefoil Group began by building an interim landing page that provided support information for interested dealers, buyers and consumers. Concurrently, advertising and PR campaigns built momentum in the nine months leading up to the initial product launch at the National Hardware Show (NHS) in Las Vegas.

Advertising: print and digital
Branding: messaging and strategy
Digital: website, SEO/SEM and analytics
Public Relations: influencer marketing
Social Media: outreach, content and sweepstakes
Sales Support: retail and tradeshow

Results

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