Marketing: The New Growth Driver

Merger and acquisition activity during the first half of 2021 was at an all-time high, breaking a 40-year record with $500 billion of deals. This activity comes at a time when the majority of mid-market transactions are quality deals at high valuations. This necessitates a need for PE firms to rethink strategies that drive growth and enterprise value.

In today’s market, the traditional financial engineering playbook of cost-cutting and productivity measures is no longer enough. Marketing is now a primary value driver for accelerating strategic growth and increasing revenue, profit and exit multiples.

Three Key Areas of Focus

Whether your focus is on driving individual portfolio company growth, creating a holding company or a platform that builds intrinsic value around a specific industry, Trefoil Group delivers strategic, tailored marketing strategies that accelerate organic growth and value across portfolios. Brand differentiation, innovative digital engagement and implementation of repeatable, scalable strategies across your portfolio will unlock new paths for value creation.

Establish and Build Your Brand.

A strong brand, particularly as bolt-on deals are made, is critical to creating more predictable growth, higher margins and increased ability to expand into new markets, channels and products.

We establish your differentiating value and create categorical leadership through strategies that include PR, thought-leadership and expert content.

Expand Reach Through Digital Channels.

Digital transformation is at the core of driving growth through multiple channels, unleashing your ability to build reputation and accelerate growth at scale – and at the price premiums your brand and specialized expertise demand.

We develop strategic digital executions designed to create stronger engagement among key stakeholders and expand reach. From SEO, Google Search, Behavioral & IP Matching, and audience targeting and retargeting, our programs create data-driven insights that are critical to making marketing investments that drive business performance.

Identify Repeatable, Scalable Strategies.

With business performance and greater valuation as our singular goal, there is benefit to assessing marketing holistically across portfolio companies to find synergies and economies of scale that drive a greater a return.

Our process includes creation of foundational messaging, design and technology tools that provide a road map to drive consistency and relevance across key audiences and channels – cost-effectively and for greatest impact.

Establish and Build Your Brand.
Expand Reach Through Digital Channels.
Identify Repeatable, Scalable Strategies.

A strong brand, particularly as bolt-on deals are made, is critical to creating more predictable growth, higher margins and increased ability to expand into new markets, channels and products.

Digital transformation is at the core of driving growth through multiple channels, unleashing your ability to build reputation and accelerate growth at scale – and at the price premiums your brand and specialized expertise demand.

With business performance and greater valuation as our singular goal, there is benefit to assessing marketing holistically across portfolio companies to find synergies and economies of scale that drive a greater a return.

We establish your differentiating value and create categorical leadership through strategies that include PR, thought-leadership and expert content.

We develop strategic digital executions designed to create stronger engagement among key stakeholders and expand reach. From SEO, Google Search, Behavioral & IP Matching, and audience targeting and retargeting, our programs create data-driven insights that are critical to making marketing investments that drive business performance.

Our process includes creation of foundational messaging, design and technology tools that provide a road map to drive consistency and relevance across key audiences and channels – cost-effectively and for greatest impact.

Case Studies

Case Studies

Case Studies

Case Studies

View All

Drive Stronger Valuations Today.

Let’s Talk