As 2023 begins, economic headwinds, geopolitical uncertainty, and record-high inflation are stalling deal flow as many companies conserve cash and rethink how best to deploy capital. Investors are focusing less on transformational mega deals and more on smaller, targeted acquisitions.
These companies are building platforms and filling in strategic market gaps – where revenue growth and margin expansion from digital automation can speed ROI.
To succeed, the financial engineering playbook is being rewritten. Marketing is now a primary value driver for accelerating strategic growth and increasing revenue, profit and exit multiples.