Following the acquisition of two contract manufacturing companies, Trefoil was tasked with bringing the businesses together while enabling them to independently grow and build reputation. The new brand established the platform as a growing engineering and innovation hub for custom-engineered, precision plastics solutions. Renamed Beacon Engineered Solutions and Beacon MedTech Solutions, the businesses were connected through the Beacon Manufacturing Group name. Following launch, focus shifted to Beacon MedTech as the business strategically pivoted to serve the medical market and enter new ones.
Multichannel Marketing Builds Beacon MedTech Reputation + Value
Reinforcing its focus on Medical Precision + Technology-Forward Solutions, Beacon MedTech targets customers who will benefit from a vertically integrated contract manufacturing partner that can quickly deliver highly engineered, custom molded products and services. As its marketing hub, Beacon MedTech’s website houses a growing content library to attract customers while nurturing engagement and consideration through long sales cycles. Ongoing search engine optimization and campaign landing pages further the company’s ability to drive conversions.
Driving Increased Market Stimulation Through a Robust Digital Marketing Program
The digital marketing program uses a range of online channels including search and display advertising, direct communications, social media programs and website retargeting to increase overall market stimulation. The robust digital marketing program is producing measurable increases in awareness and prospect engagement as well as a broad range of activity surrounding campaigns to enhance digital marketing’s contribution as a growth accelerator.
