In an increasingly competitive market, Material Transfer & Storage (MTS), an industry leader in the design and manufacture of bulk bag filling, conditioning and discharging systems, turned to Trefoil to rebrand the more than 30-year-old company. The Inspiring a Better Way brand launched through an integrated campaign that included a new website, sales assets, advertising, public relations, social media, and targeted database communications.
Multi-Channel Campaign Builds Reputation. New Assessments of Value
From email drip campaigns to engaging visual and video assets, to robust content marketing, Trefoil’s rebranding work transformed the company’s image – increasing awareness, building reputation and opening the door to new sales opportunities across a broad range of channels and markets.
A robust mix of content and creative assets engaged customers and prospects with communications across channels and marked the beginning of Material Transfer’s utilization of digital advertising and marketing automation technologies. Today it is the cornerstone of a robust online marketing program that continues to reach new audiences in new markets.
