Schoeneck Containers, a family-owned plastics container manufacturer, was set to chart a new future following its acquisition by PE firm Mason Wells. The immediate challenge: how to build on a 50-year history of success – forged through relationships with leading brands – while showcasing its new ability to bring more value to customers than ever before.
New Name, Brand and Website Shape What’s Next
With accelerated investments in advanced packaging technologies and a new state-of-the-art manufacturing facility, the company was eager to increase brand awareness and drive business growth.
The branding initiative began with a naming exercise that would transition the company to Radius Packaging. Its brand promise, Centered On Your Success, highlighted its customer-centric approach to growth through business partnerships. A new website with a significantly enhanced user experience accentuated unique competencies while visually showcasing products for a range of markets and applications.
Combining refreshed messaging and a robust online marketing hub, the site positions Radius Packaging as the packaging partner of choice for OEMs seeking a packaging partner centered on your success and focused on your future.
“Our new name and brand celebrate the significant milestones we’ve achieved and align with our vision for the future. We’re excited about this new chapter.”
– Tom Frank, President and CEO of Radius Packaging.
