Milwaukee, WI (May 21, 2018) – Trefoil Group is the proud recipient of seven awards recognizing tactics and programs executed in public relations, digital, creative and strategy on behalf of its clients in 2017. The recognitions were issued by top industry organizations, including the Business Marketing Association (BMA) Milwaukee and the Relations Society of America (PRSA) Southeastern Wisconsin chapter. These annual awards underscore the agency’s dedication to consistently execute integrated marketing strategies to help clients achieve measurable business results.
Trefoil Group was recognized with two PRSA Paragon Awards of Distinction. The agency took home one award in the Online Communications – Website category for the creation of a redesigned website for LDV, a Wisconsin-based custom specialty vehicle manufacturer. Trefoil Group also received an award in the Internal Communications category for the creation of the Quad/Graphics Creating a Better Way Internal Education Program.
“These awards recognize very different kinds of work, which is particularly rewarding as we strive to customize programs based on individual client needs and go-to market strategies,” stated Mary Scheibel, Trefoil Group CEO. “Earning these recognitions reminds us that we’re not just delivering against our clients’ business goals–we’re providing solutions to achieve growing business goals and objectives.”
The integrated agency also received several recognitions from BMA Milwaukee – including three awards of the highest honor—the coveted BMA Bell Award. Trefoil Group received a Bell Award in the Website (Budget $25,000 to $50,000) category for its production of the MAXPRO Cloud® website. Designed to both educate visitors as well as drive lead generation, a mix of rich content and contact-gathering forms balance the site’s user experience, focusing on vertical-specific messaging within interior pages.
A second Bell Award was received in the Corporate Overview – Video category for the agency’s production of an educational video for Quad/Graphics. Laying the foundation for education around Quad’s evolution, this video proved successful by educating employees while providing an entertaining and memorable overview of what it means to be a marketing services provider. The agency partnered with 3Ton Group for video production.
Trefoil Group received a third Bell Award for its conceptualization and creation of the Quad/Graphics Creating A Better Way Internal Education Program in the Internal Communications Strategy category. The 16-week internal education program—both developed and executed by Trefoil Group—set a new standard for Quad/Graphics as it transitioned from a printer to a marketing services provider.
Two BMA Awards of Excellence were also presented to the agency for its work on Sjoberg Tool & Manufacturing Co.’s website and original photography. The new website, paired with dynamic and engaging visuals, serves as a critical differentiator for the thin gauge manufacturer in a competitive recruitment landscape. Trefoil Group partnered with Saturn Lounge to produce the photos.
“These awards reflect our continued commitment to delivering best-in-class strategic and creative executions that help clients stand out in a variety of channels,” stated Jill Schroeder, Vice President – Strategy at Trefoil Group. “These recognitions truly validate the commitment our team demonstrates and the wide range of talents they bring to our agency.”
Trefoil Group team members who contributed to the award-winning work include Mary Scheibel, CEO; Jill Schroeder, Vice President – Strategy; Nick Abadie, Creative Director; Dave Neubert, Creative Director; John Prudlow, Senior Web Developer; Leeah Reichardt, Graphic Designer; Allison Kucek, Account Manager; Sarah Frittitta, Account Manager.