Video has quickly become the most effective medium for driving internal and external engagement.
Video for Internal Communication
As the presence of video has exploded, businesses are using it to drive internal alignment and engagement. Today, video provides the ability to connect with employees and educate them as companies enter new markets, as products and services evolve, and as new visions take shape.

Video for External Communication
Businesses have to keep pace and tell their story where their audiences want to see it. With YouTube as the second largest search engine, video is the most impactful channel for marketers to communicate their message. It has quickly moved from “nice to have” to a “must have.”

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