By 2025, 80% of sales interactions between B2B buyers and sellers will occur in digital channels, according to research by Gartner. The process of converting online prospects into paying customers is most often complex. By tracking the digital activity of potential customers and mapping their unique path to purchase, you can see it takes a range of channels to drive the decision-making process forward.
Before making direct contact with sales organizations, buyers browse the web and assess new suppliers from multiple vantage points to grow understanding and confidence in the solutions available to their organization.
A Multichannel Approach to Nurture Leads and Grow Business
Nurturing B2B leads is less straightforward than converting ad clicks into contact form fills. In this complex digital landscape, campaign data provides multiple indicators of success and opportunities for ongoing improvement. A multichannel approach is essential to capture the attention of prospects online and keep it throughout the sales cycle – driving prospects from awareness to consideration to purchase order.
Working with integrated marketing experts can help you to build and optimize your website as a hub of activity for prospects, expand your brand’s reach and nurture the opportunities in your pipeline. From shaping a new B2B digital marketing strategy to collaborating for real-time integration with sales, our team provides critical expertise to stimulate your business growth.
Reach out and explore how multichannel digital marketing can generate new leads and revenue.
