News & Resources

Timely news, expert analysis and fresh thinking.

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Your Website Isn’t Your First Impression Anymore. AI Is.

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AI Audits: Why Great Companies Are Becoming Invisible

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Stay Ahead in the Next Evolution of Search

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5 Reasons In-House Marketing Teams Struggle Today

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Red plastic parts on a metal production line with blurred background, illustrating Hoffer’s manufacturing process and customer success.

Targeted PR and Social Program Driving Recognition & Growth.

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Four men in business attire stand in a modern industrial factory, discussing growth opportunities. Machinery, workbenches, and pallets are visible in the clean, organized background of this privately held company.

M&A: A Key Growth Lever for Privately Held Companies — If You Do It Right

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Trefoil Spotlights

Releases & In the News

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Ashley Smart, Account Executive with curly dark hair, hoop earrings, and pink shirt, smiling at camera against light background.
Releases

Trefoil Welcomes Ashley Smart as Account Executive

MILWAUKEE (March 24, 2026) – Trefoil, a strategic, integrated marketing agency based in Milwaukee, is pleased to announce that Ashley Smart has joined the agency as an account executive. In her role, Smart will support multichannel marketing programs for clients...

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Releases

Trefoil Group Promotes Jody Delie to Director

MILWAUKEE (April 14, 2026) – Trefoil, a strategic, integrated marketing agency based in Milwaukee, announced today the promotion of Jody Delie to director, effective immediately. Delie joined Trefoil two years ago as an account manager. She previously worked in...

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In the News

WisBusiness Covers Trefoil’s New AI Search Optimization Service

Trefoil Group recently launched its new AI Search Optimization service to help businesses boost brand visibility and engagement in AI-driven search results. With 90% of B2B buyers now using generative AI tools like ChatGPT, Google Gemini and Bing Copilot for...

Blue text AI SEARCH OPTIMIZATION above Become the Answer, blue star graphics on left, clean white modern background.
Releases

New AI Search Optimization Service Accelerates Brand Engagement in the Age of AI Search

MILWAUKEE (July 15, 2025) – Trefoil, a leading B2B marketing agency, launched today its AI Search Optimization service designed to help companies ‘become the answer’ for AI generative searches. 90% of B2B buyers now use generative AI in their purchase process – from...

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