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ABOUT 2017-12-21T17:33:24+00:00

Count on It

We’re not going to waste your time telling you how smart, creative and great we are. The fact is, it’s not about us – it’s all about you and helping you grow your business.

As your partner in success, we get to know your business and industry so we can anticipate your evolving demands. Our agility allows us to be as flexible as you need us to be, responding quickly and strategically.

Committed and accountable, you can rely on us to do what’s right for your business. Self-motivated and bound by principles, we treat your business like it’s our own.

Learn about our Client Bill of Rights »

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WHAT IN THE WORLD ARE YOU THINKING?

WE CAN HELP.

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Founded over 25 years ago, and still owned and led by Principal and CEO, Mary Scheibel.

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DO YOU HAVE A BIG IDEA WE CAN HELP WITH?

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Our Leadership Team

Mary Scheibel
Founder & CEO

With 25+ years of strategic marketing communications experience, Mary leverages a broad range of business and marketing perspectives to design and execute communication strategies that address complex business issues. Combining strong working knowledge and experience with a genuine commitment to each client’s success, business leaders can count on Mary’s counsel to be strategic, actionable and results driven. Mary speaks regularly on marketing to manufacturers, contributes to publications on an ongoing basis and sits on several boards.

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Leadership

We bring an unprecedented commitment to every client’s success, delivering marketing programs grounded in strategy and designed to deliver business results.

Our experience, passion and the results we achieve differentiate us from other agencies and drive greater returns for our clients. And that’s exactly how we like it.

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Jill Schroeder
Senior Vice President, Strategy

With 20-plus years of strategic marketing experience supporting national and global brands across B2B, B2C and technology markets, Jill drives marketing strategy that delivers business results. With experience developing marketing strategies for such brands as Kohler, Kohl’s, Johnson Controls, Honeywell, among others, Jill leverages her big brand experience to lead teams and programs that exceed expectations. In addition, clients benefit from analytical market positioning work honed while developing go-to-market strategies for Silicon Valley tech start ups, in addition to managing global PR efforts for Oracle’s Collaboration Suite.

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John Scheibel
Executive Vice President

Having held diverse financial, operational and executive positions in the professional services industry, John brings a strong focus on business performance to the agency. A past global president of IPREX (www.iprex.com), an international network of marketing agencies, John sits on the organization’s executive committee. He works closely with agency partners around the world, ensuring Trefoil Group’s perspectives are global, and our network includes top performers across markets and industries. He also serves on the board of directors of the Association for Corporate Growth Wisconsin.

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Dave Neubert
Creative Director

Dave has over 10 years of writing and strategic branding experience on both the client and agency side of the business. Trying to juggle tasks between both sides of his brain, he balances a creative and analytical approach to developing content across online and offline channels. With a strong background in SEO and SEM, he drives content generation based on the principles of data and results driven performance marketing.

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Nick Abadie
Creative Director

Nick brings over a decade’s worth of advertising and marketing experience, leading digital and print projects with a creative and strategic approach. His art direction and design skills are leveraged when executing across a range of objectives and channels. From web development to brand identity creation, he use compelling designs to optimize audience engagement and enhance user experience.

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