The Opportunity
Well known as an innovative North American toolmaker and injection molder for a broad mix of customers, a series of four acquisitions equipped MGS to take a new, much different offer to market. With global capabilities now spanning a full range of vertically integrated competencies, MGS was ready to stake out a new position as a leading manufacturing partner singularly focused on the highly competitive Pharma, Diagnostics and MedTech industries.
5 Areas Critical to Sustained, Accelerated Success
Company Rebrand
Quickly differentiates MGS for its unique ability to go to market and scale more quickly with solutions that bridge the gap between concept and commercialization.
New Global Website
An online hub, showcasing the brand, generating leads, educating prospects and building trust and credibility with engaging content and easy access to information that enhances the user experience.
Internal Alignment Across 12 Global Locations and 1,200+ Employees
A global livestream broadcast first introduced the brand to employees, supported with messaging guides, in-plant graphics, e-communications and location-specific talking points.
Building Trust with Pharma, Diagnostic and MedTech Customers
Presentations, e-communications, video, public relations and an enhanced trade show presence focus on MGS’ proven expertise and unprecedented value in an increasingly competitive industry
Multichannel Marketing Program
is building awareness and reputation, expanding reach, and stimulating the market to drive new growth and greater value.
Results
Successful integration of four acquired
companies
into the MGS brand.
Greater engagement with potential
buyers through the website,
with traffic growing by 25% and an over 1,000% increase in session duration over 12 months.
Expanded brand awareness and
credibility through media relations
with an audience reach of 2.8 million.
359% rise in organic search
created a new way to drive sustainable, high-quality traffic.
Enhanced tradeshow presence
is opening new sales opportunities, fostering new relationships
and building MGS’ reputation as the healthcare innovators’ manufacturing partner of choice.
Successful integration of four acquired companies
into the MGS brand.
Greater engagement with potential buyers through the website,
with traffic growing by 25% and an over 1,000% increase in session duration over 12 months.
Expanded brand awareness and credibility through media relations
with an audience reach of 2.8 million.
359% rise in organic search
created a new way to drive sustainable, high-quality traffic.
Enhanced tradeshow presence
is opening new sales opportunities, fostering new relationships and building MGS’ reputation as the healthcare innovators’ manufacturing partner of choice.