MILWAUKEE (July 12, 2023) – Trefoil, an integrated marketing agency based in Milwaukee, announced today the promotion of Michael Black to Digital Producer, effective immediately. Black’s promotion recognizes his continued expertise in producing online experiences and digital assets that drive business performance of Trefoil’s B2B mid-market clients.
In his role, Black partners with the agency’s Creative and Client Services Teams to produce websites, e-comms and landing pages, for which he applies UX design and SEO best practices. Leveraging his SharpSpring certification, Black also manages digital campaigns via the SharpSpring marketing automation platform which has been a game-changer for the agency’s clients, accelerating their ability to effectively engage and nurture leads. Black’s deep knowledge of the platform has gained Trefoil a SharpSpring Silver Certified Partnership.
“Michael plays a critical role in developing digital solutions that drive our clients’ businesses forward,” said Jill Schroeder, Trefoil President. “He also ensures our agency is continuously on top of the latest trends and technologies as it pertains to UX design, generative AI and GA4, positioning us to lead our clients’ understanding for even greater effectiveness.”
Black is a graduate of Illinois Wesleyan University where he earned a bachelor’s degree in Fine Arts and Milwaukee Area Technical College where he earned an associate’s degree in Digital Marketing.
About Trefoil
An integrated full-service B2B marketing agency, Trefoil creates brands and marketing programs that increase market share and build business value. Leveraging data-driven insights, our innovative, integrated marketing programs are designed to differentiate, drive engagement, and elevate market perceptions of our clients. Built on a belief that marketing has the power to accelerate strategic growth, Trefoil is committed to delivering transformational marketing that drives businesses forward. For more information about Trefoil, visit us at www.trefoilgroup.com or follow us on LinkedIn, Facebook or Twitter.
