The incredible rise of mobile devices has led to innumerable “micro-moment” opportunities throughout any given day that lead to purchasing decisions. Since they are happening all the time, you need to make sure your valuable, helpful content is always readily...
As everyone is busy giving thanks at this wonderful time of year, I wanted to get in on the action. And although there’s always the old adage, “nice guys finish last”, when it comes to running a business, I beg to differ. In fact, I would go so far as to say...
I was recently presented with a piece of the Berlin Wall as a thank you gift for my service as global president of IPREX, a worldwide network of communications agencies. This piece of what was once a barrier between East and West Germany, serves as a symbol of...
Taking on the Lions and Tigers and Bears of the New Marketplace
Storytelling is essential to attracting, retaining and aligning the talent you need.
It’s a big change – and a great opportunity to make a strong impression.
Or, why you need a smart distribution strategy to support all that great content