Following the acquisition of four established tape technology companies – Primetac, Concord, Cutting Edge, and SpecBond – Trefoil began the work of integrating these businesses to go to market as a new, consolidated entity. Insights garnered through market research and brand discovery informed the naming, positioning and go-to-market strategy for what would become Adherex Group. Two divisions, Adherex Packaging, which serves distributors nationwide, and Adherex Specialty Materials, which customizes adhesive solutions for OEMs, targeted markets specifically while facilitating the cross sell through the Adherex Group brand.
Multichannel Brand Engages Broader Audience with Integrated Offer
An integrated brand launch brought the company’s value to life through an impactful visual identity, website and messaging for internal and external stakeholders. Unifying existing brands under Adherex Group, it was imperative to demonstrate the value of a unified platform to both employees and the marketplace. We produced a range of communications to support the integration strategy and maximize the new brand’s exposure across industry publications and social media. As evidence of its expertise and scale, the Adherex Group B2B website showcases the company’s holistic value, providing distinct pathways and relevance for packaging distributors and OEMs.
Since 2019, Trefoil has secured 140+ earned media placements across broadcast, print and online outlets reaching 150+ million viewers and readers nationwide.
