Singularly focused on solving the challenges of industrial dust, Trefoil partnered with C&W to cement its leadership position in the Ready-Mix and Concrete Production industries while expanding into adjacent markets. Lesser known in these adjacencies, expansion is critical to meet C&W’s goals for sustained growth and success.
The launch of the Dust Settles We Don’t® brand showcased C&W’s passion to advance a clean air future through technological innovations that build on its proven experience in dust collection. With a unique ability to build high-performing systems that can handle large volumes of abrasive materials in harsh, highly regulated environments, C&W is well positioned to expand its reach to other industrial markets.
Multichannel Communications for a Purpose-Driven Brand
C&W’s dedicated team and customer-centric culture are the cornerstone of a website that quickly became the marketing hub for the company. Emphasizing C&W’s proven clean air technologies, heavy industry expertise and employee commitments to never settle, the company shares news and resources that help customers set the performance standard in industrial dust collection. Database communications, social media and public relations provide easy access to information, services and people who can ensure customer plants are up and running safely and efficiently.
Integrated Digital Strategies Grows Awareness and Interest
Expanding brand awareness and driving new customer interest across channels, a multi-channel B2B digital marketing program is accelerating C&W’s connection to audiences in adjacent markets while keeping the brand top of mind with core customers. Integrating data-driven insights with perspectives from the field, new digital assets and content are aligning sales and marketing to cement C&W’s value to customers and drive new and increased engagement.
