Supply chains have the potential to make or break brand reputation and business performance. For CPG suppliers and third-party logistics (3PL) providers, the stakes have never been higher to get products to shelves faster, with greater accuracy, at a lower cost – all while increasing supply chain transparency, control and continuous optimization. Leveraging RJW Logistics’ differentiated business model and unmatched performance as cornerstones for a new brand narrative, Trefoil repositioned RJW as a market contender, elevating the company from logistics provider to strategic growth catalyst for today’s retail CPG suppliers.
Brand Strategy Meets Multi-Channel Marketing
Critical to RJW Logistics’ success was the ability to differentiate the company’s Middle Mile retail logistics expertise while resetting expectations of what a 3PL should deliver. By consistently leveraging the company’s unique value propositions across key platforms, we shifted market expectations of a 3PL from logistics provider to a strategic partner. RJW Logistics’ ability to serve as a compliance expert, technology innovator, industry-leading delivery partner and more, to reset the bar and put RJW Logistics in the spotlight. A new B2B website showcased the brand and established credibility, while also serving as an online hub for thought leadership content and lead generation. Our PR & Awards Programs successfully catapulted RJW Logistics’ executives into the national spotlight, inserting them into key trade publications, select national and regional dailies, and into contention for national awards.
To date, Trefoil has secured 175+ earned media placements across broadcast, print and online outlets reaching 187,156,300+ readers nationwide, in addition to facilitating RJW Logistics’ nominations and entries for 15 industry awards received, including the Impact Award, Green Supply Chain Partner, Pros 2 Know, Women in Supply Chain and Top Supply Chain Partner.
