From Imagination to Realization
As MGS expanded its global capabilities and expertise, it needed a brand that could unite the organization and give pharmaceutical, diagnostic and medtech innovators a compelling reason to choose MGS. Trefoil developed a differentiated market position and unified global brand designed to accelerate growth.
The Impact
1,200+
Employees aligned around
one global healthcare brand
10
Global locations
activated at launch
One
Unified position combining
new capabilities and expertise
GLOBAL
Go-to-market platform
built to accelerate growth
TURNING GLOBAL STRENGTH INTO A COMPETITIVE ADVANTAGE
Trefoil engaged MGS leadership and key stakeholders to define what sets MGS apart. The resulting position combined the strength of its global capabilities with the agility, collaboration and customer focus of a true partner.
A live global Town Hall united employees around a shared brand and vision.
A unified brand strategy, messaging and visual identity made MGS’ value clear, relevant and compelling to healthcare decision-makers across global markets.
Strategic global brand launch initiatives elevated MGS’ awareness and reputation, establishing a strong foundation for accelerated growth.
INTEGRATING ACQUISITIONS INTO AN EXPANDED MARKET STORY
As MGS grew through strategic acquisitions, Trefoil leveraged newly acquired capabilities and expertise to strengthen MGS’ value proposition while preserving the established reputations and market equity of acquired brands.
Strategic communications built understanding, trust and alignment among employees and customers as MGS continued to grow and evolve.
BUILDING MARKET MOMENTUM
Today, Trefoil is leveraging MGS’ established market reputation to generate demand and support commercial growth through PR and strategic communications, organic search engine optimization, visual storytelling, global events and targeted B2B digital marketing campaigns.
The partnership recently expanded to include the market launch and commercialization of MGS’ first proprietary product,the A.i.r. Platform™.
