Following a series of acquisitions expanding its global presence and capabilities, MGS was ready to claim a leadership position as the Contract Development and Manufacturing Organization (CDMO) of choice for Pharma, Diagnostic and MedTech innovators. Our work began by aligning the brand with its new singular focus on leading global healthcare companies. The new brand, which showcases MGS’ end-to-end solutions highlights its unique ability to transform customers’ most pressing challenges into innovations that improve lives.
A Global Multichannel Brand Launch – for Internal and External Stakeholders
The new brand was first launched internally with an all-employee Town Hall broadcast live from the company’s Germantown, WI headquarters to 10 locations worldwide. Location leaders were equipped with tools to reinforce the brand’s value, why the company narrowed its focus, and the opportunities opened for its 1,200+ employees. External communications followed – first to customers and then to the market – through B2B public relations and social media. MGS’ position was solidified by a new website providing healthcare leaders with a user-friendly hub of information and access to all its global locations and a brand video highlighting its unique differentiation.
Ongoing Market Stimulation to Drive Growth
The MGS brand continues to gain momentum across healthcare markets, reaching decision makers seeking medical plastics solutions. Its marketing program includes an ongoing emphasis on visual storytelling through both video and photography. Search Engine Optimization (SEO), public relations, content marketing and global events spotlight MGS’ range of technical capabilities and the seamless transition from product development through delivery. These collaborative efforts are building global awareness of MGS’ criticality with leading healthcare companies across the globe.
