Narrowing its Focus. Expanding its Opportunities

Following its acquisition by a leading PE firm, WePackItAll (WPIA) honed its strategic focus to serve the growing health and wellness industry, building new relevance and value for its offer. The company turned to Trefoil to establish its new position and lay the foundation for accelerated growth. Research and market insights informed the new WPIA brand, solidifying its position as a leading filling and co-packaging partner with the expertise and agility to serve consumer brands at any stage of business growth.

A promotional flyer for "We Pack It All" with the headline, "We Turn Filling & Co-Packaging into your Competitive Advantage." The background shows a conveyor belt with bottles. Text highlights services and certifications.

A laptop screen displays a webpage for "WePackItAll" featuring a contact form on the right and descriptive text on the left. The website highlights their filling and co-packaging services as a competitive advantage. The background is partly blurred.

A person is using a laptop displaying a presentation slide. The slide discusses deep technical and category expertise, focusing on filling and co-packaging operations, rapid response, and innovative packaging solutions.

Various blank white packaging designs of different shapes and sizes are displayed against a neutral background. The packages include pouches, bottles with green and white caps, sachets, and single-serve stick packs. Two capsules lie in front of the containers.

Building Enthusiasm for the New Positioning + Brand

The new brand was first launched internally, building enthusiasm and strategic alignment across the company. Internal brand advocates and sales teams were equipped with messaging and collateral that made communications with target audiences both consistent and easy. A cross-channel campaign maximized the impact of WPIA’s debut at Natural Products Expo, the premier event for the natural products industry.