For over 50 years, Great American Packaging has served its customer base – food and consumer packaged goods manufacturers – with custom, flexible packaging and excellent service. Located at the forefront of environmental influence, in Los Angeles, California, growing emphasis on sustainable packaging from consumers and lawmakers alike, makes it clear: Sustainability is not a trend. It’s the future. With consumers rapidly embracing sustainability, the launch of Great American Packaging’s sustainable packaging solutions established its reputation as a go-to-partner for companies looking for eco-friendly packaging.
Launching a Multi-Channel Campaign
GAP’s product launch campaign began by equipping the sales team with foundational materials and creating a web presence to provide customers, prospects and media with a hub of information. Today our campaign is building GAP’s reputation as a sustainable packaging innovator and engaging brand owners and distributors at all stages in the buying journey.
Integrated Marketing and Public Relations Drive Ongoing Engagement
Launched at the IDDBA (International Dairy Deli Bakery Association) trade show, GAP’s sustainable packaging portfolio was covered in leading trade publications and featured across social channels. The criticality of sustainable packaging is being emphasized across mediums through content pieces, e-communications, social media and webinars to drive ongoing understanding and transactional interest. The integration of a marketing automation platform provides data insights to measure engagement, assess program performance and guide next steps.
